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By Judith Silverstein, Michael Lasky In addition to displaying a screen name, many online-dating sites allow you to display a phrase, called a tagline.

Some sites, such as Match.com, let you choose a long screen name and a long tagline.

I’m not going to try to dry hump you in public or try to remove your tonsil with my tongue.

And on the subject of dry humping, I’m not okay with it.

This feature can cause some serious embarrassment if you aren’t careful (see the section “Checking how your tagline gets displayed” for the scoop). For example, say that you started your essay like 50 percent of all postings: “I’m youthful, spirited, happy, healthy . The first purpose of a tagline is to quickly say something about yourself that invites a person to look further. But what if you’re not a skydiver and not even interested in being one? A funny line can be a great icebreaker, and you don’t have to be particularly funny to write funny.

The second purpose is to create some point of further discussion — an icebreaker that provides a prospect with an easy topic to start a conversation. Try these starter ideas: • “I’m boycotting shampoo!!! ” • “Everything I need to know I got from watching Gilligan’s Island.“ • “I run with scissors.” • “Where are my sunglasses?

When people find well-written, exciting descriptions, they grab them for their own profiles.

Unfortunately for the daters, eventually, a real-world meeting delivers a product that the marketing has misrepresented, and disappointment usually results.Now that I’ve got some more confidence to really date, I need to brush up on my online dating profile, which means…being creative with my words. Name: Jessica B Bio: Third time on online dating, hoping it’s the charm. Yes, I’m not a “go out to dinner and eat a salad” kind of girl.But before I can “sex” up that language, I need to write out what I want to say. Yes, I’m not using this to just scam for a** anymore, I’m actually looking to date someone I can stand and want to make out with, more than just on a random Friday or Saturday night. I am petite and curvy but also in pretty good shape.I’m not a hipster (more like a prep), I proudly own and wear madras and TOMS but like a reason to get dressed up every now and then. A guy who can make me laugh and loves food, turns me on.But if you’re a jerk and can still make me laugh, you’re not really halfway there. I like a romantic, which means treating me like a piece of shit to get my attention, won’t work.That option can be a bit overwhelming, though, so go with a relatively short name and focus your creative juices on the tagline. People who work in advertising agencies can make their entire career on just one tagline. ”) As in advertising, the key to a good tagline in online dating is In the world of marketing (which, in the end, is what online dating is all about), the goal is to reach the right customer, not every customer.